Marketing Lesson: The Glorious Benefits of Smoking

If you’re selling something and finding that you aren’t getting the conversions you should be, maybe you are concentrating too much on the features of your product and not enough on the benefits. When you sell the features you are selling the steak and not the sizzle. Good salespeople don’t... Read more »

Ouch! How to Outmarket Your Competition

In a daring attempt to face off with the #1 performance car on the market, Audi launches a national campaign with it’s new 2009 A4 on a billboard with the words, “Your Move BMW.” So how does BMW respond? Checkmate. Ouch! This probably set Audi back a few million dollars… egg... Read more »

Decide What You’re Going To Be When You Grow Up

So, I’m driving down the street and I see an old pickup truck with “Computers For Sale” on the back. After I composed myself from laughing so hard, I was thinking to myself, “Would I buy a computer from a pickup truck?” No. What I thought was even more interesting was that on the side of the... Read more »