Small Business Marketing Tip #421 – Think Your Product Is For Everyone?
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!If you’re trying to sell to everyone, you’ll find yourself selling to NOone. The other day, I was talking with a woman who claimed that, her product is for everybody. In her own words, “Everybody needs... Read more »
Small Business Marketing Advice: Cream Of the Crap
Typically, I don’t use the misguided efforts of other people to make a point, because I (want to) believe that people are doing the best they can with what they have….but, if this is the “best” this” person has…then I REALLY question why they’re in business. So,... Read more »
Small Business Marketing Tip #112: Do An “Unlimited” Offer For A Quick Cash Infusion
If you need a quick influx of cash, here’s a fun marketing tip can do right now and see results in as little as 24-hours. The few top-paying clients I’ve shared this with have reported some amazing results: $4,700 in 24 hours. $5,100 in 72 hours $3,000 in 48 hours $6,600 in 48 hours $11,000... Read more »
Marketing Lesson: The Glorious Benefits of Smoking
If you’re selling something and finding that you aren’t getting the conversions you should be, maybe you are concentrating too much on the features of your product and not enough on the benefits. When you sell the features you are selling the steak and not the sizzle. Good salespeople don’t... Read more »
Ouch! How to Outmarket Your Competition
In a daring attempt to face off with the #1 performance car on the market, Audi launches a national campaign with it’s new 2009 A4 on a billboard with the words, “Your Move BMW.” So how does BMW respond? Checkmate. Ouch! This probably set Audi back a few million dollars… egg... Read more »
Decide What You’re Going To Be When You Grow Up
So, I’m driving down the street and I see an old pickup truck with “Computers For Sale” on the back. After I composed myself from laughing so hard, I was thinking to myself, “Would I buy a computer from a pickup truck?” No. What I thought was even more interesting was that on the side of the... Read more »
I Love You
One of the reasons I think I’m so successful at small business marketing is because I love the work I’m doing, I love the products and services I’m selling, and most of all I love my clients…well, most if them The reason why this is so important in good marketing is because when you really... Read more »
Please, Just Throw My Bank Statements In The Trash…
Ya know…it irritates the crap out of me when people who are infinitely ‘less smart’ as you affect the way you do business or live your life. This is usually the case when these people call themselves ‘regulating’ something, like the government always does. My email is constantly blocked because... Read more »