The few top-paying clients I’ve shared this with have reported some amazing results:

• $4,700 in 24 hours.
• $5,100 in 72 hours
• $3,000 in 48 hours
• $6,600 in 48 hours
• $11,000 in 6 days

If you think this type of cash infusion could help your business? Read on….

If your business can support it, try an “unlimited” service offering for a “too-good-to-be-true” price.

A few examples:
If you’re a massage therapist you can offer unlimited massages for a month. ($500)
If you’re a handyman, you can offer unlimited services (under a certain dollar amount) for a quarter ($1,000)
A barber, unlimited cuts for 3 months ($100)
Computer repair, unlimited service, ($500)

the prices I’ve included are just examples – You can choose whatever price works for your business, but the real benefit of this is having a price that’s what I call a “godfather” deal – one that your clients cannot refuse.

Here’s why this works:

1) This is an INCREDIBLE value for your clients and they’d be total morons to pass up on a deal like this…

2) NO ONE can get 30 massages or hair cuts in a month… In fact, you’d be hard pressed to find someone who could get 1 or 2 a week with everyone’s hectic schedule.

This is called “breakage”

People feel like they’re getting the value, but it’s up to THEM to use the service. And MOST don’t

So, you may be wondering 2 things at this point:

1) What if people actually DO use the unlimited service?

2) Isn’t it ripping people off if I sell this knowing people won’t use the full service?

Both legitimate concerns and I’ll address them here:

#1 – What if people actually use the service as much as possible…
In the unlikely event that someone actually does take you up on your unlimited offer, there are two things to consider… 1) If you are THAT concerned about this issue, you can create some ‘limits’ to the service offerings or limit what services people can actually utilize… this takes away from the value, but can still work.

The second thing to consider is – “So what?” So what if someone takes you up on the unlimited offer? It’s better to be doing something than nothing…it’s money you wouldn’t have had otherwise.

And one thing I know about business: is that business begets business. The busier you are, the more business you attract. For example: what do you think when you walk past an empty restaurant compared to one that has a waiting list? You probably think the one with no customers has bad food or service…. right?

Same thing with your business, just the fact that you have a ‘packed’ house, will attract more business.

A third consideration is that you can always upsell the people who are there to get other things that you aren’t including in the unlimited package.

And fourthly, this create a cash infusion. So if you’re behind on rent or need fast cash… this works wonders.

#2 – Are you ripping people off?

If you think you’re ripping people off, you need to close your business and open up a non-profit.

But seriously, think about it from this perspective: What do most people do with coupons and gift certificates? They stick them in a drawer “for later” and they forget about them until the day AFTER they expire…. right?

How many times have YOU done this?

Did you feel ripped off? No.

You were probably mad at YOURSELF for not using the coupon or certificate…

So, to address your concern…you are NOT ripping people off. You can’t be responsible for EVERY SINGLE person’s life.

Side notes:
You can do a variation of this with products…bundle a bunch of products that are just sitting on your self and get rid of them for CHEAP… they’re just taking up space and wasting your time and money… sell them until they’re gone…don’t restock them and instead of having them take up valuable shelf space, make them a “special order” product.

ONLY do this once or twice per year. If you do this too often, it will lose it’s value and people won’t take you up on the offer

As always, let me know you thoughts

Take the tobacco industry for an example. Their products are cigarettes, and when they advertise them they are selling the benefits and not the features. The benefits of cigarettes are that they can portray the user as cool, rebellious, and rugged, “sexy”, sophisticated, etc.

Joe Camel has been charged with trying to get kids to think smoking is cool, with his sunglasses and the fact that he is a cartoon. You can see this in films of the sixties and seventies, the leading man always had a cigarette hanging out of his mouth. This was not by accident; product placement in film has been around for as long as there has been film.

Another “benefit” of cigarette smoking is that it lowers blood pressure and gives the brain a slight euphoria. If you are old enough to remember any of the advertisements from the seventies, they quite often showed folks relaxing while having a smoke.

If the tobacco companies would have concentrated on the “features” during the years when advertising for tobacco was more common, chances are there would be very few brands available today.

The features of cigarettes are that they smell bad, they contain fiberglass in the filters, and they contain tar and nicotine, they’re a sure way to die a slow, miserable death and they effectively screw up the environment. Not very appealing.

Would YOU buy that?

Of course not.

It’s the same for any product. It’s fine to describe a feature, but if you don’t tell the potential customer what the benefits of the feature are…and how it is going to affect their life, you may as well be reading to them out of the phone book.

Features are the nuts and bolts of a product, but benefits are what get the customer to buy.

Tell a non-smoker if he buys a pack of cigarettes he’ll be inhaling tar, his clothes will stink and he’ll slowly kill himself – he probably isn’t going to try them. But tell him he will fit in better, look cool and rugged and possibly get laid…then you’ve got a lifetime customer!

Focus on BENEFITS!

So how does BMW respond?

Checkmate.

Ouch!

This probably set Audi back a few million dollars… egg on their face and I’m sure one fired marketing exec.

Why?

Because there is no coming back from this.

In the game of chess, checkmate means “GAME OVER…You lose!”

BMW brilliantly ended the “game” for Audi….in this billboard war at least.

This is the same approach you should take in your market. Ending the game.

One of the ways I’ve ended the game with so-called competitors in the past was by calling them “normal’ or “regular”

I might say, “Regular computer companies do ____, while we do _____.”

or

When a customer asks, “Wow, I didn’t know you offered this type of service…” I’d respond with, “…Normal companies don’t do this.”

I never called a competitor’s name like Audi attempted to do…never had to. The customers saw the difference in the shear confidence in barely even recognizing other companies as ‘competition’.

In fact, in one ad, we use the phrase, “We don’t try to beat the competition, we ARE the competition!”

Boom, nail in coffin…game over.

How can you use “game-ending” language in your business?

No.

What I thought was even more interesting was that on the side of the truck, there was a sign that said “Lawn Care & Handyman Work”

Okay, is it just me or is this totally ridiculous?

Logically, even if I was convinced (which is highly unlikely) to buy a computer from a guy in a pickup truck, I surely wouldn’t want the same guy cutting my grass or fixing my toilet.

And vice versa, I wouldn’t want a plumber working on my computer either.

Let’s get it together people… and decide what we want to do!

Small Business Marketing Tip:

Decide what your core business is and focus on that – ONLY. If you want to do additional things, make sure they’re in your field of expertise.

If you’re talented enough and so compelled to do something like “lawn care” AND “computer sales”, then form two separate businesses. Consumers are looking for experts. In a consumer’s mind, there’s no way that a guy who’s a great landscaper can do a good job at building computers too.

The reason why this is so important in good marketing is because when you really love the people you’re working with, and the products you’re ’selling’, it’s no longer is selling…it’s loving.

Think about someone you love…your mother, your dad, your spouse, etc… If you knew about something that would truly change their lives, would you tell them about it? Would you feel like you we’re selling them?

No

You’d know that you were doing them a service by guiding them towards something that would help them.

It’s the same for your business…Especially when you’re marketing your business. You need to fall in love with your clients. Care for them and protect them, just as you would a loved one. And in caring for them, you guide them to doing the things that are good for them – doing business with you. Because you know that the competitor down the street isn’t going to love them like you do. Their prices may be lower, they may have a few more bells and whistles, but they don’t love your clients – you do.

This come through in your marketing material, your communication with your clients and in the work you do. You’ll emit your love for them in everything you do.

And they’ll thank you for it…with their wallet.

My email is constantly blocked because of the business I’m in – Marketing. My website address has the words money and marketing in it, so of course I’m a ’spammer’…

My emails get blocked REGARDLESS if my subscribers have requested my information. Who’s idea is this?!?

It’s like the Post Office just deciding that since Bank of America is talking about money in their letters and statements, they throw all BOA’s mail in the garbage before it reaches their customers.

The majority of the people running our government know nothing about running a business, yet they’re always telling us (business owners) how we can and cannot do business. Like the CAN-SPAM act. This is one of the most ridiculous pieces if ‘legislature’ I’ve ever seen. “Let’s tell spammers to put their home address in their emails so we can go arrest them…” – Whatever!

Anyway. I’m going to be posting the Money Mouth Moment Newsletter on the blog to help cut down on delivery problems. You’ll be able to access it at here http://www.moneymouthmarketing.com/blog/

The moral of the story is: The only thing constant in this world is change. You have to be able to adapt in everything you do especially business. CAN-SPAN put some people out of business, but it made others millions. What are the areas in your business that may have changed that you should adapt to?

For those of you who have been having difficulty, I’ll put a short intro to the article in the email and paste a link to the full story…