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	<title>Money Mouth Marketing &#187; fast marketing results</title>
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		<title>Small Business Marketing Tip #112: Do An &#8220;Unlimited&#8221; Offer For A Quick Cash Infusion</title>
		<link>http://moneymouthmarketing.com/small-business-marketing-tip-do-an-unlimited-offer-for-a-quick-cash-infusion.html</link>
		<comments>http://moneymouthmarketing.com/small-business-marketing-tip-do-an-unlimited-offer-for-a-quick-cash-infusion.html#comments</comments>
		<pubDate>Sat, 18 Jul 2009 20:50:26 +0000</pubDate>
		<dc:creator>Antonio Thornton</dc:creator>
				<category><![CDATA[Small Business Marketing Tips]]></category>
		<category><![CDATA[cash infusion]]></category>
		<category><![CDATA[fast marketing results]]></category>
		<category><![CDATA[marketing secrets]]></category>
		<category><![CDATA[quick cash ideas]]></category>

		<guid isPermaLink="false">http://moneymouthmarketing.com/?p=448</guid>
		<description><![CDATA[If you need an influx of cash, here's a fun one you can do right now and see results in as little as 24-hours.]]></description>
			<content:encoded><![CDATA[<p>If you need a quick influx of cash, here&#8217;s a fun <a href="http://moneymouthmarketing.com/category/small-business-marketing-tips">marketing tip</a> can do right now and see results in as little as 24-hours.</p>
<p>The few top-paying clients I&#8217;ve shared this with have reported some amazing results:</p>
<ul>
<li>$4,700 in 24 hours.  </li>
<li>$5,100 in 72 hours</li>
<li>$3,000 in 48 hours</li>
<li>$6,600 in 48 hours</li>
<li>$11,000 in 6 days</li>
</ul>
<p>If you think this type of cash infusion could help your business?  Read on&#8230;. </p>
<p>If your business can support it, try an &#8220;unlimited&#8221; service offering for a &#8220;too-good-to-be-true&#8221; price.</p>
<p>A few examples:<br />
If you&#8217;re a massage therapist you can offer unlimited massages for a month. ($500)<br />
If you&#8217;re a handyman, you can offer unlimited services (under a certain dollar amount) for a quarter ($1,000)<br />
A barber, unlimited cuts for 3 months ($100)<br />
Computer repair, unlimited service,  ($500)</p>
<p>the prices I&#8217;ve included are just examples &#8211; You can choose whatever price works for your business, but the real benefit of this is having a price that&#8217;s what I call a &#8220;godfather&#8221; deal &#8211; one that your clients cannot refuse.</p>
<p>Here&#8217;s why this works:</p>
<p>1) This is an INCREDIBLE value for your clients and they&#8217;d be total morons to pass up on a deal like this&#8230;</p>
<p>2) NO ONE can get 30 massages or hair cuts in a month&#8230; In fact, you&#8217;d be hard pressed to find someone who could get 1 or 2 a week with everyone&#8217;s hectic schedule.</p>
<p>This is called &#8220;breakage&#8221;</p>
<p>People feel like they&#8217;re getting the value, but it&#8217;s up to THEM to use the service.  <strong>And MOST don&#8217;t</strong></p>
<p>So, you may be wondering 2 things at this point:</p>
<p>1) What if people actually DO use the unlimited service?</p>
<p>2) Isn&#8217;t it ripping people off if I sell this knowing people won&#8217;t use the full service?</p>
<p>Both legitimate concerns and I&#8217;ll address them here:</p>
<p><strong>#1 &#8211; What if people actually use the service as much as possible&#8230;</strong><br />
In the unlikely event that someone actually does take you up on your unlimited offer, there are two things to consider&#8230; 1) If you are THAT concerned about this issue, you can create some &#8216;limits&#8217; to the service offerings or limit what services people can actually utilize&#8230; this takes away from the value, but can still work.</p>
<p>The second thing to consider is &#8211; &#8220;So what?&#8221;  So what if someone takes you up on the unlimited offer? It&#8217;s better to be doing something than nothing&#8230;it&#8217;s money you wouldn&#8217;t have had otherwise.  </p>
<p>And one thing I know about business: is that business begets business.  The busier you are, the more business you attract.  For example: what do you think when you walk past an empty restaurant compared to one that has a waiting list? You probably think the one with no customers has bad food or service&#8230;. right?</p>
<p>Same thing with your business, just the fact that you have a &#8216;packed&#8217; house, will attract more business.  </p>
<p>A third consideration is that you can always upsell the people who are there to get other things that you aren&#8217;t including in the unlimited package.</p>
<p>And fourthly, this create a cash infusion. So if you&#8217;re behind on rent or need fast cash&#8230; this works wonders.</p>
<p><strong><br />
#2 &#8211; Are you ripping people off?</strong></p>
<p>If you think you&#8217;re ripping people off, you need to close your business and open up a non-profit.</p>
<p>But seriously, think about it from this perspective:  What do most people do with coupons and gift certificates?  They stick them in a drawer &#8220;for later&#8221; and they forget about them until the day AFTER they expire&#8230;. right?</p>
<p>How many times have YOU done this?  </p>
<p>Did you feel ripped off?  No.</p>
<p>You were probably mad at YOURSELF for not using the coupon or certificate&#8230;</p>
<p>So, to address your concern&#8230;you are NOT ripping people off.  You can&#8217;t be responsible for EVERY SINGLE person&#8217;s life.</p>
<p><strong>Side notes:<br />
</strong>You can do a variation of this with products&#8230;bundle a bunch of products that are just sitting on your self and get rid of them for CHEAP&#8230; they&#8217;re just taking up space and wasting your time and money&#8230; sell them until they&#8217;re gone&#8230;don&#8217;t restock them and instead of having them take up valuable shelf space, make them a &#8220;special order&#8221; product.</p>
<p>ONLY do this once or twice per year.  If you do this too often, it will lose it&#8217;s value and people won&#8217;t take you up on the offer</p>
<p>As always, let me know you thoughts</p>
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