Content Marketing
Certification Test
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CERTIFICATION - Content Marketing Certification Test
CERTIFICATION - Content Marketing Certification Test
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Effective content marketing can be connected back to which of the following?
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Content and branding
Revenues and costs
None of the above
Revenue and design
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What is a USP, and why is it so important in content marketing?
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There are 8 stages of the Customer Value Journey. What’s the correct order?
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Aware, Engage, Excite, Subscribe, Convert, Ascend, Advocate, Promote
Aware, Engage, Subscribe, Convert, Excite, Ascend, Advocate, Promote
Aware, Engage, Subscribe, Convert, Excite, Ascend, Promote, Advocate
Aware, Engage, Subscribe, Convert, Ascend, Excite, Advocate, Promote
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What is the difference between “content “and “copy”?
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What are the two factors that motivate anyone into making a buying decision when consuming content?
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What RESULTS did you get from the project you were assigned?
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The first goal of content marketing is:
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to get referrals and reviews
to generate awareness of a product or service
to convert people into loyal followers
to entertain the public
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What percentage of content should have a CTA?
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25%
50%
75%
100%
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When creating an Empathy Map, what’s the significance of separating what the avatar says and what they do?
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Which stage of the CVJ is one of the hardest to write content for? Why?
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To be considered effective, content must provide
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information
value
education
inspiration
CTAs
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Why is it important for content marketers to know who your customer avatar is?
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SCENARIO: A technology company sells a brand new mass storage product that meets a significant demand in the marketplace. Is it a good idea to use content marketing to promote it? Explain your answer.
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At which stage in the Customer Value Journey is a product comparison best used ? Why?
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SCENARIO: A weight loss client owns a 1 year old website that sells a fat burning supplement for $97. The average price of supplements in their industry is $119. They have lots of before and after photos, but of women only. The content was written by the owner with the help of her web developer. They're getting a lot of traffic to the website, but it's not converting well. What would be the first element you’d change on the page? Why?
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A content marketer compiles a list of resources and delivers that in the form of a podcast, a video, and an infographic. The list is an example of…
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a content wrapper
gated content
None of the above
an entry point offer
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SCENARIO: Your fitness client has been posting regularly to social media and has taken care of the on-page SEO of her site, but still isn’t getting the amount of traffic she would like. What would be the best recommendation?
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What is the most powerful content piece to demonstrate social proof?
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A piece of content that requires a prospect to provide their contact information before accessing the content is known as:
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gated content
ungated content
unhinged content
hyped content
lead generation content
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Which of the major social media channels is it most difficult to sell expensive items? Why?
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SCENARIO: A client has two separate businesses that have nothing to do with each other. They have a limited budget, but want you to promote both businesses, how would you do this using an effective content marketing strategy?
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As a content marketer, what is the PRIMARY goal of the posts you make across all channels?
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According to the CVJ, which of the following action is an example of a prospect moving from awareness to engagement?
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A person clicks on and watches a video on Facebook
A person receives a coupon via direct mail
A person refers a friend and receives a gift card
A person signs up for a company newsletter
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Applause rate can be calculated by adding social shares, likes, comments, and mentions.
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False
True
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What are vanity metrics? How do they impact Content Marketing?
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