Data & Analytics
Certification Test
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CERTIFICATION - Analytics And Data Certification Test
CERTIFICATION - Analytics And Data Certification Test
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What RESULTS did you get from the project you were assigned?
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What type of companies can benefit from dedicated analysis?
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Small businesses
Nonprofit organizations
Ecommerce Companies
Technical Organizations
All of the above
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When at the ‘Asking the Right Questions’ step, what are you doing?
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Creating scope
Picking a data source
Compiling data
Applying data
All of the above
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What is analysis (in your own words)?
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When at the ‘Know how it applies’ step, what are you doing?
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Picking a data source
Applying data
Creating scope
Compiling data
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What are the only three ways to grow a business?
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[True or False] Averages give you a specific interpretation of your data set
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True
False
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When aggregating data what must you avoid?
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What is the figure you need to identify outliers?
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Why is it important to monitor TOFU retargeting segments (pixels)?
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What does web data tell you? [Pick the best answer]
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Why visitors are buying particular products
Why visitors are interacting with your web property
How visitors interact with your web property
Your visitors buying habits
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A data point in a set of results that is much bigger or smaller than the next nearest data point.
A data point in a set of results that is close to the next nearest data point.
A useful piece of data.
A data point in a set of results that is the same as the next data point.
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What type of data tells you WHY a visitor/customer acts a particular way?
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If you are on your company’s lead generation team, what should be your primary metric?
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Why is it important to measure new site visitors?
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What is data cleansing? Mention a few best practices that you need to follow while doing data cleansing?
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What is the difference between Data Mining and Data Analysis?
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If your site both generates leads & sells products, what should be your primary metric?
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According to the CVJ, which of the following action is an example of a prospect moving from awareness to engagement?
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A person clicks on and watches a video on Facebook
A person receives a coupon via direct mail
A person refers a friend and receives a gift card
A person signs up for a company newsletter
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Applause rate can be calculated by adding social shares, likes, comments, and mentions.
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False
True
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Which metric comes from this calculation: Total Revenue/Number of Sessions?
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What are the names of the 4 sections of the analyst’s funnel?
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Lead Magnet, Tripwire, Core Offer, Upsell
Top of Funnel, Middle of Funnel, Bottom of Funnel, Retention & Monetization
Visitor Metrics, Lead Metrics, Buyer Metrics, Membership Metrics
Branding, Content, Purchase, Upsell
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What are vanity metrics? How do they impact Content Marketing?
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Which of the major social media channels is it most difficult to sell expensive items? Why?
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