Email Marketing Certification Test – Money Mouth Marketing

How do you apply the Press Play email strategy?

Include an animated gif of someone talking

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Use a written request asking your list to watch a video

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“Press Play” is not an email strategy

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Include a video screenshot with a play button in your email

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True

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False

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SCENARIO: You have a client who sells natural weight loss products. They have an upcoming sale for some of their last known products. Write 2 email subject lines that will get existing customers to open the email

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Enter any additional information about the quiz.

A 10% discount promotion for email subscribers

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Launch new content-platform (book, blog, podcast, etc)

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Start running traffic on a new ad platform

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Hit a website visitor milestone

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All of the above

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When do flashing gifs work best in email?

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They don’t work in email

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When you are offering a low-ticket product

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Only when the image matches the audience

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From name & address, blacklist removal and message volume

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Spam complaint rate, email content and message send time

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Sender score, engagement and return path certification

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Mailer reputation, sender infrastructure and subscriber engagement

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SCENARIO: A client has a list of 14500 subscribers. You're sending emails to them every other day, but only getting 700 opens. Why do you think this is, and what is the first thing you would do about it?