Search Engine Optimization
Certification Test
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CERTIFICATION - Search Engine Optimization Certification Test
CERTIFICATION - Search Engine Optimization Certification Test
TAKE THIS QUIZ
1%
Where all can keywords NOT be used to drive more traffic to a website?
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Web page title
Web page URL
Meta hashtags
Website content
Headings
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What is the difference between a do-follow and no-follow link, and how are they used?
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Which black hat SEO practice should you avoid?
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Keyword stuffing
Bot links
Authority site hacking
Authority site hacking
All of the above
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SCENARIO: An electronic store has hundreds of items for sale and wants to do SEO for their site. Explain how you would approach this client
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What RESULTS did you get from the project you were assigned?
State which project you worked on, and SPECIFICS of the actual results you got as it relates to this discipline. State what you did and how it impacted the project.
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A prospect that is querying a search engine but is not yet aware is showing _______ intent.
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BOFU
MOFU
TOFU
LOFU
All of the above
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What percent of queries on Google have never been typed into the search engine before
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20%
10%
50%
33%
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SCENARIO: A local vegan restaurant wants you to do a SEO campaign for their grand opening in 30 days. What's the first thing you should do? Why?
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SCENARIO: You are approached by a health food store who has a significant social media following - thousands of followers on Facebook and Instagram, tens of thousands of followers on Twitter. However, they're making very, very little money from any of these social efforts. Why do you think this is, and what would you do about it?
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The query ‘fish restaurant austin texas’ typed into TripAdvisor is an example of _______.
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A technical query
A branded query
A non-branded query
A functional query
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A search query represents the _______ and _______ of an individual
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context, channels
intent, context
goals, intent
assets, context
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What is link building and why does it matter?
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A marketer that is determining that an asset will be published on YouTube is in the _______ stage of the Intent Based Search Optimization (IBSO) model.
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optimization
context
ascension
channel
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SCENARIO: A chef has dozens of videos of himself cooking his meals. How would you do SEO for his videos?
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What is the best method to use to redirect a page?
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404 redirect
301 redirect
502 server redirect
None of the above
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A marketer that is determining the conversion path from an asset is in the _______ stage of the Intent Based Search Optimization (IBSO) model.
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ascension
optimization
context
intent
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How do you approach keyword research?
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Why is an anchor tag used as an SEO practice?
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What are vanity metrics? How do they impact Search Marketing?
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SCENERIO: Why would a searcher who is on a path to conversion return to the search engine?
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What makes a website search engine friendly?
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SCENARIO: A client has two separate businesses that have nothing to do with each other. They have a limited budget, but want you to promote both businesses, how would you go about doing this?
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Which of the following scenarios are bad for link building?
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Usage of paid links
Using unrelated or far from the topic at hand
Making use of links that are considered to be spam or flagged
Posting from various link exchange sites and media
All of the above
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When a prospect finds you when they are looking specifically for you, you are _______
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Discoverable
Technical
Functional
Search Available
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