Social Media Marketing
Certification Test
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CERTIFICATION - Social Media Marketing Certification Test
CERTIFICATION - Social Media Marketing Certification Test
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What's the best way to spread your message on social platforms?
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Ads
Influencer Marketing
Direct connections
Word of Mouth
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If someone contacts you inquiring about your products or services via social media, they are typically at what stage of the Customer Value Journey (CVJ)?
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When it comes to social influencing, you should use your content to provide _______ to your audience.
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Value
Entertainment
Coupons
Discounts
Encouragement
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SCENARIO: What metrics would you use to measure the success of a social media campaign for a bakery?
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SCENARIO: Which social media channels would you recommend for a web design company and why?
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What RESULTS did you get from the project you were assigned?
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Which tool can you build out (with categories such as name, challenges and pain points, objections and roles, etc.) that can help you pinpoint your exact customer and who you should focus your social media marketing on?
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Customer Avatar Worksheet
Before and After Grid
Social Media Grid
Customer Value Journey
All of the above
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In order to generate awareness on social media, you need to build profiles where your __________ __________ are.
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Current customers
Potential customers
Unengaged customers
Qualified leads
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SCENARIO: A local restaurant wants you to run a Facebook campaign for their grand opening. What's the first thing you should do? Why?
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SCENARIO: You are approached by a health food store who has a significant social media following - thousands of followers on Facebook and Instagram, tens of thousands of followers on Twitter. However, they're making very, very little money from any of these social efforts. Why do you think this is, and what would you do about it?
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Which of the following is NOT one of the three rules of social selling?
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Once sold, people need to satisfy their emotional decision with logic.
People don’t like the idea of being sold.
People buy things for emotional, not rational, reasons.
Buying is one of the few ways we can satisfy our emotional desires.
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SCENARIO: Mimi’s catering service has been in business for 15 years but has never had much of a social media presence because Mimi is significantly overweight and painfully shy about having pictures taken. Though her food is amazing, her sales are dwindling and wants a social media campaign to revive sales. How would you approach this scenario?
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SCENARIO: You're running a social media campaign for a restaurant that typically gets great engagement on almost all their posts. All of a sudden, engagement drops significantly (Over 50%). The owner is freaking out and thinks you've done something to "break” their social media. How would you diagnose this issue, AND what would you tell the owner while you were determining what the problem is?
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What should you NOT do with your content across the different social media channels?
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Post the same content across all channels
Splinter your content off of one post
Know the exact type of content that is best for your audience
Research all of your competitor’s posts and content types
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Which stage of the CVJ is one of the hardest to write content for? Why is this important to know for social media marketing?
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Which of the following is NOT a type of social media engagement?
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Comments
Clicks
Shares
Profile views
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SCENARIO: A client sells a brand new product that no one has heard of, but meets a significant demand in the marketplace. They are adamant about you to running an Instagram only campaign to promote their product. Would you do this campaign? Explain your answer.
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SCENARIO: You are the manager of a local hair stylist's Facebook page. Suddenly there are many low ratings and bad reviews going up on the page and the customers seem to be furious. How would you handle this situation?
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Which influencer marketing KPIs directly relates to the Awareness Stage of the CVJ?
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SCENARIO: Terry the therapist works with women's issues. She wants you to run a social media campaign to help grow her following and get new clients. If you HAD to choose ONLY between starting a Facebook page or a Facebook group, which would you choose for Terry's practice? Why?
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SCENARIO: A client has two separate businesses that have nothing to do with each other. They have a limited budget, but want you to promote both businesses, how would you go about doing this?
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As a social media marketer, what is the PRIMARY goal of the posts you make across all channels?
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If you are selling products/services via social media, is it better to use longform posts or short post that get to the point quickly? Why?
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When it comes to influencer following, an audience of 7 million or more is considered what type of influencer?
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Celebrity
Large
Business
Mega
Micro
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What are vanity metrics? How do they impact Social Media Marketing?
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Which of the major social media channels is it most difficult to sell expensive items? Why?
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