More Leads = More Money
Leads. They are the lifeblood of your business.
No matter what type of business you're in....you're not in business without a steady stream of new leads to sell to.
There was a time when all you had to do was open your doors and people would show up. "Build it and they will come" was the mantra of the day.
With fierce competition popping up and constant distractions vieing for the minds of your prospects, it's critical that you have a systematic way of getting your message in front of the right people.
However, here's something that might shock you...
You Might Not Have A Lead Problem
In fact, most businesses don't.
You might have an offer problem . . .
You might have a messaging problem . . .
You might have a qualification problem . . .
You might have a follow-up sales system problem . . .
But most likely, you DON’T have a lead problem.
Here's what I mean:
You can easily pick up the phone book and "dial for dollars". Literally, just calling random people, you could sell whatever you're offering. Obviously, this isn't the best approach, but this is how most business owners approach lead generation.
They fall for the "viscous volume" trap. They think that by getting their business in front of as many people as possible, they will eventually sell something.
This is the kiss of death.
Here's how this typically looks:
Business Owner Bill sells a $1000 widget
He spends $5,000 to market to 500 "leads" - one time
He converts at 1% to sell 5 Widgets and earns $5,000 to break even 🙁
Instead, with our help he could...
Spend $5,000 to market to 100 HIGHLY QUALIFIED leads multiple times (with the right message)
He now converts at 20% to sell 20 widgets and earns $20,000 - a 400% profit.
The Right Way To Get More Leads
Lead Generation is a science that boils down to two things:
1. Your Market.
2. Your Message.
Your market consists of a group of people who have common characteristics, are readily identifiable, easily (and affordably) contactable -- and have money to spend with you.
Your message is what you need to say to your target market to get them to take the desired action (visit your store, buy your service, vote , donate, etc)
We've found that almost all business owners miss one (or both) of these principles and end up spinning their wheels (and spending their money) on things that just don't work.
If you're like most business owners you think you know who you target market is...but did you know we use 31 different market identifiers to drill down to your TRUE target market?
Our unique process of uncovering your REAL target market and crafting your Unique Selling Proposition is guaranteed to get you the results you want from your marketing dollars.
What you can expect from our Lead Generation service:
- In-depth market research to identify your real target market (demographic and psychographic profiling)
- Development of your Unique Selling Proposition to make you the obvious epert in the minds of your prospects
- Strategic analysis of your core offer and sales system to identify any missed income opportunities
- Comprehensive marketing audit to identify your most and least profitable channels (more times than not, they aren't what you think)
- Develop and implement a viable ROI-driven marketing strategy to get the highest conversions