November 25

Back To The Basics – or – The M&Ms of Marketing


  • Minutes Read

Words: 236
Read Time: 2-3 mins

Fundamentally, there are really only two things you need to be concerned with when marketing your business:

1. Your market
2. Your message

Of course, there are several nuances pertaining to these two, but fundamentally these are all that matter.

These are the basics and should never be overlooked.

Vince Lombardi, one of the winningest coaches of all time taught this same concept. He focused on the fundamentals and was most famous for his “This is a football…” speech.

To both rookies and seasoned veterans, Lombardi sincerely communicated the fundamentals of football – going so far as to explaining the significance of a football, showing the team the goal posts, pointing out the end zone and out of bounds lines, etc.

It’s not that these men didn’t know these things, but more importantly, needed to be “reminded” of the basics.

This is the same with marketing.

Forget about SEO, Social Media, NLP, psychological triggers, etc.

What you need to know is:
1. Your market and
2. Your message

Get these two right and you’ll do just fine.

Get either one of them wrong and you’re in for trouble. None of the other fancy-schmancy things matter when you screw up your market or your message.

Take Away / Action Item:

Get back to the basics.

Reacquaint yourself with your TARGET audience/your IDEAL customer and be sure you’re consistently using the message that speaks to them.


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